AI SDR vs a human-approved outbound loop
An AI SDR is software that finds prospects, writes to them and handles replies with no person involved. The pitch is simple: outbound that runs itself.
The catch is that outbound is mostly about trust, and trust is easy to lose at scale.
What goes wrong on full autopilot
- Wrong people. Without a check, the list drifts toward anyone who loosely matches.
- Generic messages. Volume pushes copy toward templates that read like everyone else's.
- Reputation. Sending domains and your brand take the hit when messages miss.
- Replies. A clumsy automatic answer to an interested prospect can lose the deal.
The middle ground
You don't have to pick between doing everything by hand and handing it all to a bot. A human-approved loop lets software do the heavy lifting (finding, researching, drafting, scheduling) while a person approves what goes out and handles the conversations that matter.
In practice that means a short daily review: read the drafts, approve the good ones, fix or skip the rest.
How Ignaru does it
Ignaru runs the loop for you and stops at one point: your yes. Nothing sends without it. You keep the speed of automation and the judgement of a person who knows the business.